Sobre o nosso cliente
Our client is looking for a Digital Marketing Manager
Descrição da oferta
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns;
Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, ebooks,
reports, webinars, infographics, etc.);
Design, build and maintain our social media presence;
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs);
Identify trends and insights, and optimize spend and performance based on the insights;
Brainstorm new and creative growth strategies;
Plan, execute, and measure experiments and conversion tests;
Collaborate with internal teams to create landing pages and optimize user experience;
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
Instrument conversion points and optimize user funnels;
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Perfil ideal
BS/MS degree in marketing or a related field;
Proven experience in Marketing Automation Tools – Hubspot, Partdot, Marketo;
Proven working experience in digital marketing;
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising
campaigns;
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate;
Experience in optimizing landing pages and user funnels;
Experience with A/B and multivariate experiments;
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends);
Working knowledge of ad serving tools (e.g., DART, Atlas);
Experience in setting up and optimizing Google Adwords campaigns;
Working knowledge of HTML, CSS, and JavaScript development and constraints;
Strong analytical skills and data-driven thinking;
Up-to-date with the latest trends and best practices in online marketing and measurement.
Vantagens
Great opportunity for career growth, in an encouraging, supportive environment
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