Sobre o nosso cliente

Our client is looking for a Digital Marketing Manager

Descrição da oferta

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns;

Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, ebooks,
reports, webinars, infographics, etc.);

Design, build and maintain our social media presence;

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs);

Identify trends and insights, and optimize spend and performance based on the insights;

Brainstorm new and creative growth strategies;

Plan, execute, and measure experiments and conversion tests;

Collaborate with internal teams to create landing pages and optimize user experience;

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;

Instrument conversion points and optimize user funnels;

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Perfil ideal

BS/MS degree in marketing or a related field;

Proven experience in Marketing Automation Tools – Hubspot, Partdot, Marketo;

Proven working experience in digital marketing;

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising
campaigns;

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate;

Experience in optimizing landing pages and user funnels;

Experience with A/B and multivariate experiments;

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends);

Working knowledge of ad serving tools (e.g., DART, Atlas);

Experience in setting up and optimizing Google Adwords campaigns;

Working knowledge of HTML, CSS, and JavaScript development and constraints;

Strong analytical skills and data-driven thinking;

Up-to-date with the latest trends and best practices in online marketing and measurement.

Vantagens

Great opportunity for career growth, in an encouraging, supportive environment

Para mais informações consulte o site

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