Show notes: A inovação como uma arma de marketing.
Inovação em anúncios
Qual a importância?
Inovação no produto
Quem trata das apps?
Qual a importancia?
Gif’s google play
Information and Communication Technologies
Findings – Two ideas stand out from the analysis. First, intensive ICT use in marketing makes the
company more innovative, as it perceives that its usage breaks down barriers to innovation and speeds
up processes that in turn become more efﬁcient. Second, increasing ICT use in marketing encourages
company predisposition to collaborate with and integrate particular agents within the business
environment in the development of the inn
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