If you think 740 million video views sounds like a lot, prepare yourself for a shock. According to the latest comScore Video Metrix’s report, YouTube visitors (in combination with other Google properties) watched 13 billion videos in April
- Americans viewed a record 13.3 billion video ads in April, with Google Sites ranking first with 2.4 billion ads.
- Video ads reached 53 percent of the total U.S. population an average of 82 times during the month.
- Hulu delivered the highest frequency of video ads to its viewers with an average of 63.
44 percent of online shoppers said they would never return to sites that are not mobile friendly,
Key findings include that 85 percent of smartphone owners use their mobile devices to compare companies, products and pricing
Given the growth of ecommerce and decline of many bricks-and-mortar outlets, I think a significant finding is how much people still prefer shopping from a store’s physical location – 63 percent
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